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Post by account_disabled on Feb 15, 2024 7:03:55 GMT
Erik Barmack, Netflix's Vice President of International Originals, has set out to create content that will not only engage international viewers, but also capture the attention of US Netflix subscribers. To that end, Netflix is producing original content in 17 different markets, and nearly half of the titles available in the United States are foreign-language programming. The phenomenal success of shows like Lupine (France),
Money Heist (Spain) and Sacred Games (India) on Georgia Phone Number List Netflix platforms around the globe has led to a dramatic increase in the streaming service's international subscriber base. This growth has seen an impressive 33% increase year-on-year, resulting in 98 million additional subscribers between 2019 and 2020. To ensure your product/service is more attractive to international customers, strategize and create tailored content for the target market.
Unlike translation, transcreation requires completely recreating the material for the intended audience, but it is essential to preserve the existing tone, purpose, and style. This allows businesses to appear more original in foreign markets, staying consistent with their brand image and outperforming domestic rivals. Don't forget about design Localization isn't just about words; it includes elements such as layout and design.
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